Persona: Resource Connector

Purpose:
Match needs with offers and align flows of support.

Description:
The Resource Connector sees what’s needed and what’s available—and works to bring them together. They help people, projects, and Spaces find the right resources at the right time.

Origin Story:
May come from philanthropy, mutual aid, or startup networks. Often someone who can’t stand to see unmet needs go unaddressed when the ingredients are out there somewhere.

Key Skills and Experiences: - Relationship brokering and matchmaking - Needs assessment and intake - Fundraising and offer surfacing - Systems of reciprocity and mutual support

Likely Weaknesses / Self-Doubts: - Juggling many threads at once - Lack of clear visibility into inventory or needs - Feeling like a bottleneck or underappreciated middle

What Lights Them Up: - Seeing a perfect match happen - Unlocking abundance from overlooked assets - Enabling a project to come alive with support

What This Persona Most Needs (to step into their agency): - Visibility into real-time needs and offers - Lightweight matching and coordination tools - A culture of gratitude and reciprocity