Persona: Service Architect

Purpose:
Define reusable capabilities and composable value flows.

Description:
The Service Architect designs modular services—building blocks that can be composed into rituals, stacks, or workflows. They bridge needs and offers into actionable, sharable formats.

Origin Story:
Often from product, design, or organizational development. They’ve seen siloed roles and friction-heavy systems and want to design elegant, generative flows.

Key Skills and Experiences: - Service and systems design - User journey mapping and role modeling - Interoperability and API thinking - Strategic sense of flow and composition

Likely Weaknesses / Self-Doubts: - Struggling to explain modularity to non-technical folks - Risk of over-designing too soon - Lack of examples or templates to draw from

What Lights Them Up: - Seeing services snap together smoothly - Building elegant experiences across Spaces - Helping teams offer their gifts more accessibly

What This Persona Most Needs (to step into their agency): - Clear schemas for defining and sharing services - Ecosystem norms around composability - Collaboration with mapp developers and ritual holders